Business Marketing Printing
Postcards, Posters, Catalog, Business Cards, Brochures, Banner, Greeting Cards, Calendar, Folder, Envelopes, Letterhead, Large Format, CD Label, Boxes, Fabric, Press Kit, Magazine, Flyers
Graphic
CD Label, Boxes, Fabric, Press Kit, Postcards, Posters, Business cards, Brochures, Magazine Cover, Banner, Billboard, Letterhead, Stationery, Logo, Envelopes, Calendar, Greeting Cards, Corporate Identity, Flyers, Mouse Pads, Folder, Catalog, Corporate
| Product Printing
Bags, Mug, Mouse Pads
Web Solutions
Web Site, Banner Ads, Graphic Images, Flash Images
Large Format Printing
Posters, Banner, Billboard
| |
|
Catalog Design: How to make effective catalogs.
Choosing
the right company to do your catalog design for you can prove to be
difficult. The following information can help you find the catalog
design company suited to your needs.
Catalogs are multi-page
documents that allow customers to see and choose which to purchase
among your products and/or services. Catalogs enhance the marketing
potential of other promotional media like flyers, websites, or
brochures. Catalogs usually follow these standard sizes: 5-1/2" x
8-1/2", 8-1/2" x 11", 8-1/2" x 11, or 11 x 17.
Having your
company’s catalog made by professionals has its own benefits. Catalogs
act as constant representatives and reminders to prospective customers
of your business. When combined with other promotional media like
flyers, websites, or brochures the catalog acts as a catalyst for your
sales. Research has shown that having a printed catalog of the products
and services you offer combined with a website will increase sales by
10%–20%. Catalogs showcase the details of your products and services,
granting prospective clients constant access to the products or
services you offer. In marketing, making your customers aware of your
products and services in as many means as possible is essential. Good
catalog design can do that for you.
The actual
catalog design and layout is fundamental to the over-all effect your
catalog has on prospective customers. The main purpose of your catalog
is to communicate, so a parameter to an effective catalog is its
ability to communicate and still be pleasing to the eyes. The number of
pages, the colors to be used, the paper quality, the layout and the
graphics to be used is just few of the considerations.
The
layout of the catalog is important to keep the catalog reader
interested. Badly-made page layouts can be real eyesores. Take note of
symmetry of the design. Symmetrical designs are more pleasing to the
eyes than garbled asymmetrical ones. Also be consistent in your layout
and design all throughout. Consistent bullet formats, margins, and
fonts are small considerations but if done sloppily could land your
catalog on the trash can.
|
|
