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Today’s printing presses can do many more things
quicker than the early presses. The long ones print lots of colors all at once.
The smaller ones print black only. The biggest, tallest presses are the ones
responsible in making newspapers, magazines and comic books we read. Some
presses can print both sides of the page at the same time. And some connect to
a computer to make printing easier.
Artists have used printmaking to create their most
philosophical and compelling works of art, but the basic printmaking techniques
remain a mystery to most people. Frequently it comes down to a lack of
understanding of the printing process and a lack of communication between the
designer and the printer.
Your printer, presumably an expert in printing, can make
suggestions for keeping your printing cost low but in good quality. Some of the
remedy in cost cutting is through duotones or
tritones, to produce professional and interesting designs if your
budget does not permit using lots of color or expensive paper. Different forms
of varnishing can also be a solution.
Once a piece is off the press, the production process
continues. There are many forms of finishing such as binding,
scoring and cutting that can be taken into consideration to put together a more
interesting and effective piece. You should also supervise the progress of your
print to avoid misdealing.
In an article entitled Putting all the pieces together posted on mydesignprimer.com, a
long list to ask your prospective printer was introduced. How can you tell if a printer
is right for you? One of the ways that you can tell is through their
equipment and the method that will be used to print your piece. There are a lot
of different ways to print a piece and it's in your best interests to know
about each method. Common methods of printing include Letterpress,
Flexography,
Gravure/Rotogravure,
Engraving/Thermography,
Offset
Lithography and Silkscreen.
For short-run printing you might want to consider photocopying,
direct-to-plate
or digital printing. Web printing
might be something to consider for large print runs.
The main thing that we should consider is
communication. We should understand the different components of printing. In
cases when we don’t know, conversing with your prospective printer will be of
great help. It is best if you know the concept of the task for the prepress to
be able to assist you properly. To save us from costly printing headaches, its
better to know the field where we deal with.
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